Bud Financial (“Bud”), a leading data intelligence platform, announced that it has partnered with Akoya, a leader in the growing U.S. open banking ecosystem, to power financial services through hyper-personalized digital experiences, cash flow -Improve analytics and new growth opportunities.
These two powerhouses share the goal of harnessing the power of open finance and data intelligence to help financial institutions better serve the needs of their diverse customer bases and find new opportunities for growth. Akoya’s robust, secure and scalable open finance network of trusted data providers, combined with Bud’s advanced, AI-powered data enrichment techniques, will help financial institutions create financial experiences that truly meet individual needs.
The collaboration is based on Akoya and Bud’s shared ethical principles, where end-user consent and data security are the foundation for the value-added services offered to financial institutions and consumers.
“We are excited to combine Bud’s AI banking personalization with Akoya’s unique data aggregation capabilities,” said Ed Maslaveckas, co-founder and CEO of Bud Financial. “Banks and fintechs that work with Bud can leverage a complete solution that brings all consumer data together in one place and provides access to tools that understand the data. This means anyone within a financial institution can create hyper-personalized experiences or insights, improving product cross-selling and up-selling.”
Organizations that partner with Bud can unlock:
Personalization: Using advanced data methods, financial organizations can deliver tailored digital experiences tailored to customers’ individual preferences and habits.
Next-generation personal finance management (PFM): Leverage holistic knowledge of transactional data to develop cutting-edge PFM solutions that enable consumers to manage their money clearly and conveniently.
Improved cash flow analysis and risk management: By using live transaction data, financial platforms can gain a better understanding of cash flow trends, ultimately supporting better decision making and risk control.
Customer Data Insights: This new collaboration provides financial companies with insights derived from large amounts of customer data to drive targeted marketing initiatives, product development and customer engagement.
“The powerful combination of Akoya’s trusted data network and Bud’s secure, easy-to-deploy transaction enrichment promises significant benefits for businesses and consumers alike,” said Behram Panthaki, COO of Akoya. “Increased transparency, improved customer experiences and streamlined operations are just some of the ways this partnership will create real value.”
“Bud and Akoya will give customers the tools they need to maximize the value of their customer data and find fast and sustainable growth paths. We can’t wait to see what our customers build next,” said Maslaveckas.