Customer proximity, generative AI and data models

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By David Brooks

Join FinextraTV at Temenos Community Forum 2024 as William Moroney, President International, Temenos, and Izzidin AbuSalameh, Group COO, Capital Bank of Jordan, discuss the biggest challenges facing the banking industry today. Despite significant progress over the past two decades, the pair explore how customer intimacy through digital interactions must be prioritized as the industry moves toward branch reduction. With this mapping of digital customer journeys, the emergence of AI and generative AI has meant that banks are increasingly encouraged to let machines do the internal thinking. This leads to a larger problem where legacy technology is unable to meet the needs of high-traffic digital solutions – the conversation highlights some potential options for banks.

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This content was created by the Finextra editorial team with input from the funding body’s subject matter experts.

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