EarnUp introduces AI Advisor

From expert advice to seamless execution, AI Advisor provides financial institutions with the ultimate customer retention tool.

Powered by advanced artificial intelligence, AI Advisor provides users with hyper-personalized insights and guidance so they can make informed decisions to achieve their financial goals. It does this by instantly analyzing the user’s real-time banking and credit data to answer complex financial questions with personalized, actionable answers, including tailored product recommendations. As an autonomous AI chatbot solution designed to increase customer engagement, AI Advisor ensures that every user, regardless of their financial background, can benefit from expert-level advice and support and realize a stronger, more financially resilient future.

“In today’s competitive environment, banks must leverage AI to deliver real value to their customers,” said Clark Khayat, Chief Financial Officer of KeyBank. “EarnUp’s AI Advisor goes beyond traditional budget tracking apps by analyzing financial accounts and delivering personalized, actionable insights. This will enable financial institutions to engage in more meaningful interactions and ensure customers receive the advice they need to achieve their financial goals.”

What sets AI Advisor apart is its ability to understand and interpret the context of a request and respond with an actionable solution, including product offerings such as HELOCs, cards and consolidation loans.
Key features of EarnUp’s new AI Advisor include:

• Discreet and Private: Allows users to maintain their privacy when disclosing sensitive information and discussing it with an expert.
• Modern Communications: Supports Millennial and Gen Z users who prefer digital and conversational interactions to manage their finances.
• Personalized Financial Advice: Provides users with tailored financial advice and actionable insights based on their individual financial situation.
• Autonomous Guidance: Provides users with proactive guidance based on their changing financial data.
• 24/7 Support: 24/7 access to ensure users have access to financial advice and support at all times.
• Increases engagement: Promotes proactive financial management through interactive conversations.
• Increases service: Automates requests and tasks and frees employees for other tasks.
• Improves financial literacy: Educate users about financial wellness topics and empower them to effectively manage their finances and improve financial health.

EarnUp AI Advisor is uniquely positioned to help financial institutions address key challenges including retaining borrowers, cross-selling loans and other products, capturing deposits, and closing additional loans. This is achieved by assessing users’ financial situations and providing actionable steps to resolve their issues. For example, EarnUp AI helps users prepare for mortgages or loans, improve their overall financial health, and save for financial goals. The result is valuable data that financial institutions can use to underwrite more loan products, obtain more deposits and retain more members and customers.

EarnUp AI Advisor has helped nearly three million borrowers achieve financial freedom over the past decade, representing the next step in comprehensively supporting individuals.
Manish Garg, SVP, Product and Technology at EarnUp, adds: “AI Advisor goes beyond a Q&A chatbot. Our next-generation conversational AI solution provides seamless access to personal information, tools and products on any device. With a white label, customizable user interface and pre-trained large language models with advanced NLP and NLU, our agent excels at capturing financial information and leveraging Retrieval Augmented Generation (RAG) for accurate, contextual and up-to-date answers, while simple chatbots grapple with complex queries “Our AI-powered conversational agent deftly handles nuanced financial questions, delivering more meaningful interactions and contextual answers.”

AI Advisor’s SSO integration also ensures a seamless user experience, enabling financial institutions to further position themselves as modern and tech-savvy and foster a deeper connection with members and customers, especially a younger demographic. Financial institutions can also expand their service offerings without requiring more resources. Teams are not burdened with additional responsibilities and can instead focus on what they do best.

“Our mission is to democratize access to actionable information that improves financial well-being,” said Nadim Homsany, co-founder and CEO of EarnUp. “This is particularly critical as interest rates remain high and borrowers’ ability to repay debt declines. In fact, a recent Bankrate survey found that more than half of applicants have been turned down for a loan or loan since the Fed began raising interest rates.”

Homsany continued: “Instead of simply rejecting applicants who may not be ready – which not only discourages individuals but also leads to rejection – financial institutions can engage them by providing them with meaningful and encouraging guidance with steps to improve their financial performance .” Financial institutions not only build relationships with potential borrowers, but they also build their own pool of qualified applicants in a way that reduces risk. At the same time, they are better able to support their communities and individuals who may not have access to expert advice. Advisor AI is truly revolutionary and a win-win for both financial institutions and their customers.”