Trading and investing platform eToro is launching an AI-generated advertising campaign for the Paris Olympics.
Produced almost entirely using AI, the campaign will be broadcast on Eurosport and streamed on Discovery+ and Max during all 16 days of live coverage of the 2024 Paris Olympics – in 45 markets and 19 languages.
The company uses Lightricks’ recently launched AI-powered video editing and storyboarding tool LTX Studio to produce the ads. The initial images, stills and motion for the campaign were created using LTX Studio’s AI technology, eliminating the need for actual “live” on-location shooting.
Nir Szmulewicz, CMO of eToro, says: “This campaign shows how eToro has enabled investors around the world to access global markets, connect with each other and access the tools they need to grow their knowledge and wealth to increase.”
“eToro has always leveraged new technologies to drive innovation for our users, and our approach to AI is no different – AI is already being used in numerous business areas, including marketing and customer service.”