Berlin-based family finance app Bling has raised a $12 million Series A funding round led by US investor Owl Ventures, existing investors Peak and Angel Invest, and the Frankfurt venture arm of Commerzbank Group Neosfer.
Bling was founded in 2021 and developed its offering from a pocket money card and the associated app into a holistic platform for families.
Starting as an app with a payment card that gives parents full control over their child’s spending, the platform now includes digital solutions in the areas of payments, investments and mobile communications for the whole family.
In February 2024, the offer was expanded to include “Bling Mobile”, family-friendly mobile phone tariffs, in collaboration with Deutsche Telekom.
Less than two years after its launch, Bling has 150,000 revenue-relevant family members on the platform.
Nils Feigenwinter, co-founder and CEO of Bling, says that almost 70 percent of parents are overwhelmed in their daily lives and are at risk of burnout: “Our app offers families lasting relief by providing tools that educate and enable: from simple payments and investments to a to-do and shopping planner and family-friendly mobile communications.”
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