Guavapay, a global fintech company, has announced its partnership with Visa, a global leader in digital payments, to launch an impactful Out Of Home (OOH) campaign across London.
The aim of this joint campaign is to increase awareness of the MyGuava multi-currency Visa card among users of the MyGuava App and MyGuava Business, Guavapay’s flagship products.
The campaign is primarily aimed at digitally savvy Generation Z and Millennials for the MyGuava App and small retailers for MyGuava Business. This is to demonstrate that MyGuava users can have a more rewarding and accessible experience in different life scenarios, tailored to different lifestyles and business needs.
The MyGuava app is an all-things payment platform designed to conveniently meet the demand for an all-encompassing solution: from local to global payments, card transactions with MyGuava card, seamless card purchases, shared and social payments to advanced features for managing spending and savings. MyGuava is committed to promoting financial inclusion and continually evolving its product to provide a secure, accessible, convenient and affordable financial management solution tailored to different lifestyles and needs.
MyGuava Business is tailored to the financial needs of modern businesses of all sizes. With a wide range of features including multi-currency accounts, POS terminals and payment gateway solutions, it aims to increase efficiency and streamline local and cross-border transactions. This 3-in-1 approach helps MyGuava Business meet all business payment needs, be it day-to-day money management, accepting payments in-store via a card reader or digitally via an e-commerce integration.
Kamal Hasanov, CEO of Guavapay, expressed excitement about the partnership and stated, “Our collaboration campaign with Visa marks a significant milestone in our mission to provide comprehensive and inclusive financial solutions.” Our goal with this campaign is to raise awareness among individuals and businesses to sharpen and highlight their ability to access a convenient, secure financial management and payment solution, all while ensuring affordability.”
Mark Berry, Head of UK Clients, Visa: “We are delighted to be working with GuavaPay to launch this joint out-of-home campaign in London. Our collaboration reflects our shared vision to provide innovative payment solutions that meet the evolving needs of individuals and businesses. By leveraging our combined expertise and resources, we are confident that we can provide our customers with a seamless, secure and rewarding payment experience. We look forward to working closely with MyGuava to drive greater financial inclusion and empower people to achieve their financial goals.”
