Klarna combines instant transfer with the Pay Now service in Germany

Klarna is thus bundling two well-known services: The instant transfer function is now available in the Klarna Pay Now product range. The aim is to increase the security of the checkout process for both consumers and merchants and to optimize user-friendliness. Consumers in Germany will continue to see the name “Sofortüberweisung” in their payment process.

With this innovation, consumers can now track their Sofortüberweisung payments within the Klarna app and make payments without having to re-enter their payment details. With this feature, Klarna not only improves convenience for users, but also increases the security of transactions. The integration of Sofortüberweisung into the Klarna payment experience enables seamless and secure payment processing and offers users a higher level of trust and protection. Because the Klarna user account, which is equipped with two-factor authentication, offers a more secure transaction environment.

To access these features, customers must now create a Klarna account. 95% of Sofort customers have already taken this step.

David Sykes, Chief Commercial Officer: “We are integrating Sofortüberweisung into the Klarna environment to offer consumers and merchants the best of both worlds: the familiar instant payment process combined with Klarna’s smoother, more secure payment experience and global reach.” This The combined product is better for merchants and consumers and also provides Klarna with a platform to expand the functionality of Sofortüberweisung worldwide.”

The improved usability has resulted in a 5% increase in conversion rates for consumers using Klarna’s integrated instant transfer.
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Klarna has already integrated the bank-to-bank payment service Sofortüberweisung into the Klarna payment environment and launched it in some other Klarna markets worldwide, including the UK earlier this year.