SeABank and Visa digital payments team

The aim of this collaboration is to facilitate SeABank’s provision of the best solutions as well as improving data capacity and expertise in order to open new development opportunities and thus accelerate SeABank’s payment services development strategy.

Accordingly, Visa and SeABank continue to implement effective strategies to promote digital payments across five key pillars, including: Improving the customer experience journey on digital platforms; improving card products and services; Optimizing the map service ecosystem on digital platforms; Improving efficiency and creativity in marketing and communications activities; Improving risk and fraud management in card issuance and payments.

Mr. Stephen Karpin (President of Visa, Asia Pacific Region) said at the signing ceremony: “We are honored to work with SeABank in implementing our commitment to improving Vietnam’s digital payments ecosystem.” Partnerships are key in our journey, To help banks improve customer experience and strengthen risk management capabilities. Visa is committed to working with SeABank to achieve the bank’s long-term goals and achieve further success.”

Madame Nguyen Thi Nga (Permanent Vice Chairman of SeABank) shared: “As part of our digital convergence strategy, SeABank always emphasizes the digitalization of products, services and operations. By partnering with Visa, SeABank has made significant changes in card services in recent years and has made an increasing impression on customers. “The expanded collaboration with Visa is a prerequisite for SeABank to further increase efficiency and operational security and improve the customer experience of card products and services on digital platforms.”

With the support of Visa, SeABank has revolutionized its card services and launched various new card lines including: Signature, SeATravel, SeALady, SeAEasy, SeAGolf, BRG Elite with different privileges tailored to each segment. The Bank’s total revenue from card transactions has grown steadily over the years, reaching an annual average growth rate of approximately 125%. SeABank has also received numerous prestigious awards and honors from Visa, Control Case Organization, etc. for its card products and services.

As Vietnam’s rapid transition from cash to digital payments opens up many opportunities for card development, the expanded collaboration is expected to help SeABank achieve a breakthrough, thereby opening up opportunities for the future of digital payments and contributing to the national digital transformation.