Curvw Names Nancy Yaffa USA as CEO

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By David Brooks

Curve, the ultimate digital wallet that has emerged as Apple Wallet’s main competitor, has announced the appointment of Nancy Yaffa as US CEO and Reeta K. Holmes as a new board member.

As an experienced financial services professional with extensive expertise in business development, payments innovation and global financial operations, gained in senior roles at Bank of America and American Express, as well as Curve, Nancy brings the caliber and qualifications to lead Curve’s ambitious next phase of growth to direct.

Reeta K. Holmes joins Curve as a board member and brings over 25 years of senior investment experience to the team. As co-founder of Silverfern Group, a leader in global direct investment, Reeta has been a member of the company’s investment committee for over a decade, contributing significantly to capital investment decisions. Her leadership also extends to philanthropic activities and reflects her commitment to social responsibility.

With the majority of Americans now using digital wallets more than traditional payment methods, Curve is looking to bring its expertise in optimizing consumer and SMB payments to the US market.

Digital wallets have become the standard way to manage finances, and Curve is redefining the game by offering a digital wallet “on steroids” that allows customers to eliminate hidden fees from linked cards, stack their cashback and rewards and even make Go-Back-in-Time® and change the card that was charged after the purchase.

Upon her appointment, Nancy said, “I am thrilled to take on the role of CEO of Curve USA and look forward to replicating the financial leadership that Curve has established in Europe in the U.S. market.” I am committed committed to bringing Curve’s benefits to U.S. consumers and small businesses, who are significantly more fragmented than European customers, and the tremendous value they derive from an elevated digital wallet experience. Curve helps people manage their money smarter and more securely than ever before. Having seen the direct impact we have had on people’s lives in the UK and Europe, I am excited about the potential to support millions of Americans in the same way. ”

“By joining Curve’s Board of Directors, I am committed to contributing to the company’s journey of innovation and growth in the U.S. market and working with colleagues to further advance Curve’s mission and deliver value to its customers and stakeholders,” Das said Newly appointed Curve board member, Reeta K. Holmes.

“We are pleased to welcome Nancy as CEO of Curve USA,” added Shachar Bialick, founder and CEO of Curve. Her exceptional financial services experience and commitment to Curve will be invaluable as we expand our operations in the US. Nancy is key to achieving our ambitious goals and driving growth in the US. We are also pleased to welcome Reeta K. Holmes to our board. Her extensive investment experience and commitment to innovation will help us navigate the dynamic U.S. market and drive Curve’s success.”

Among the many benefits Curve customers can enjoy include the ability to change the card they used to make the payment after the transaction has occurred and the option to set up smart rules to always redirect similar transactions to the same card and to automatically earn cashback at their favorite stores and even ensure hidden fees such as currency conversion fees are eliminated on linked cards.

Additionally, the associated Curve card can transform into any card you select in the Curve Wallet. This gives you more control over where and how your money is spent, and allows you to use your Curve wallet to pay in places that don’t accept contactless payments.

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